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A Journey to Fresh, Nutrient-Rich Juicing
Hi, I’m George, and my journey with fresh juicing started during my time at university. Struggling with weight issues, I explored different ways to improve my health. A visit to a local naturopath changed everything. After mentioning my benign pituitary tumour, I was advised to invest in a slow masticating juicer and try juicing as a way to reset my body. Skeptical but curious, I embarked on a week-long juice fast. It wasn’t easy, but by the end, I felt energised, lighter, and healthier than ever before. Coming out of university and failing to gain a graduate job I said to myself it's time to start this business idea of mine. Bringing fresh fruit and vegetables to the consumer in a juice form
Inspiration From Around the World
After completing my degree, I had the chance to travel—to Australia and Ghana. In Melbourne, I saw a slow masticating juicer in action at Chadstone shopping mall, sparking the first thoughts of a juice business. But it was in Ghana where everything clicked. Seeing the freshest produce firsthand and speaking with local farmers, like Steve, who cultivated cashews and ginger, I realised the power of raw, natural ingredients.